Nikon chief: Camera growth nears saturation

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Demand for digital cameras is approaching saturation point, Nikon's newly elected president has said.

The comments were made by Makoto Kimura who has been promoted to Nikon Corporation president from his role as head of Nikon's Imaging Company.
He indicated that Nikon would not enjoy the same stable growth over the next ten years as it has the previous decade.


'Growth for existing digital camera products will inevitably slow and they are set to move into a phase of saturation,' Kimura is quoted as telling reporters at a news conference in Tokyo.

I don't think this comes as a real surprise to anyone. I look at the growth of the camera industry as pretty much the same as the growth of the computer industry.
Remember the days when people would ask; "How many megs do you have?" Referring to computer memory.
Today, nobody cares. Ever notice that?
Nobody cares because the computers are quick enough and come with plenty of memory.
I hear a lot of "How many pixels does your camera have?"
It turns out that the sensible maximum number of pixels for most photographers is about 14MP. Any more than that is really asinine and just plugs up your computer.
What we do need is better sensors. Much better sensors with better color sensitivity, less sensitivity to dust or at least a better way to get it off the sensor.
There is plenty of room for innovation but not in the area of pixel count.
I hope the camera makers will refrain from adding more and more goofy features but that is a false hope.



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